It’s no longer about Liking stuff. Now it can be about “DOING” stuff. While brands will be anxious to set-up apps that target “doing,” in order to reach the new Facebook Timeline before competitors. There is a critical step that should not be overlooked. This step is putting actual strategic thought behind the actions you want your consumers to take.
People can ______(read, want, watch, review, cook, eat, etc.) an object______(books, movies, articles, TV shows, foods, etc.).
Therefore, we encourage you to THINK BIG about this feature because this is by far the most open and customizable Facebook has ever been about the types of actions they allow you to do and share on its platform. Putting in the time on this now can create a more fluid user experience that transitions from desktop to mobile to a physical location, which could potentially lead to Facebook giving brands the ability to hyper-target their audience (i. e. the shopping mall scene in Minority Report).
LINKS TO FURTHER READING
http://blog.facebook.com/blog.php ?post=10150289612087131
http://crave.cnet.co.uk
http://online. wsj.com/article/BT-CO-20110922-715613.html
http://www.wired.com/epicenter/2011/09/facebook-new-profile-apps/2/
http://mashable.com/2011/09/21/facebook-changes/
http://gizmodo.com/5842921/facebook-timeline-this-is-how-we-share-now
